Jan 26, 2018
Whether you're already a solo entrepreneur or looking to start your own business, niche marketing can help you bring your ideas to fruition. Tune in to hear from Rachel Starr, owner of Distinct Darlings, who shares her own personal story through brand marketing and how to utilize your unique self to grow your business. She offers practical advice for getting started with your brand and how important vulnerability is in attracting your ideal clientele. This is the intersection of courageous self-love and fearless career dreams.
Links Mentioned:
Distinct Darlings, https://www.distinctdarlings.com/
Yoga Health Coaching, https://yogahealthcoaching.com
Grounded Here, http://www.groundedhere.com
Show
Highlights:
12:52- How your brand matches your story and attracts your clientele
13:37- How Rachel found her niche
16:12- Being who you are rather than “selling big”- The consequences of trying to be something you're not
18:52- Niche marketing: How to market yourself
22:42- Envisioning your future with no attachments
24:42- Balancing our failures with self-care
26:08- Vulnerability in marketing: Risky or beneficial?
28:42- How to create “your story”- Start with your beginning, focus on evolution of your story
30:57- Relevance of place in building and branding yourself
34:32- Steps for starting your niche marketing plan: Brand your story, Pinterest your ideas, then Combine the two
39:23 - Courageous Self-Care Tip
Favorite Quotes
“I’m selling myself.” - Andrea Catherine
“If our brand represents who we are, then that helps people to connect with us more deeply.” - Andrea Catherine
“It’s a lot easier to market to a niche market.” - Rachel Starr
“You have to sit down and develop what your own story is. What brought you to this point? And why they should hire you over the other four people? And then, you have to run with your ideas, your thoughts.” - Rachel Starr
“The number [of people] doesn't always matter.” - Rachel Starr
“You don't need to have 30,000 people looking at what you post a day, you need four people to say ‘Oh, I want her in my life.’” - Rachel Starr
“The more you can be real, the easier your social media and aesthetic will be.” - Rachel Starr
“If you feel like you have this fake facade of your brand...people will feel that they can't measure up to you.” -Rachel Starr
Guest Bio:
Rachel Starr is owner and creator of Distinct Darlings located in Whitefish, MT. Her strategic marketing solutions are designed to help those looking for brand marketing, consulting, virtual assistance, and design assistance to take your business to the next level. You can visit her website at https://www.distinctdarlings.com/ or follow her on IG @distinctly_rachel.